Do you know what’s one of the simplest ways to promote one thing on-line?
“Greatest strategy to promote one thing: don’t promote something. Earn the notice, respect, and belief of those that may purchase”. – Rank Fishkin, web optimization guru
So what’s the easiest way to create consciousness and belief out of your web site? When you stated, “about us web page”, you’re completely proper.
In response to Siege Media, individuals who view your ‘About Us’ web page spend 22.5% greater than those that don’t. That’s a shocking reality, proper?
Significantly all of us underestimate the facility of making compelling about pages. When you’re additionally one amongst them and on the lookout for an in depth information to create about pages that basically convert, that is for you.
- 1 How To Create An About Me Web page That Converts?
- 2 Tips on how to Write An Irresistible About Us Web page [Template]
- 3 FAQs About Creating A Good About Me Web page In 2019
How To Create An About Me Web page That Converts?
Why Your About Us Web page Issues So A lot?
Earlier than we speak about how one can create an ideal about me web page, let’s first speak concerning the significance of it.
Whether or not you already know it or not, for many blogs and web sites, about us web page is likely one of the highest visitors producing pages. Individuals who go to your website, spend a while on it might undoubtedly need to learn your about us web page in case your content material or merchandise are fascinating.
Sure, beginning a weblog is straightforward however the actual work begins when you launch it.
Your about us web page provides you a chance to precise your self, your model or web site. If executed proper, you possibly can flip your about us web page right into a excessive changing web page which may generate extra leads, e-mail subscribers and even gross sales.
In case you’re nonetheless questioning why do you have to care a lot about creating an ideal about me web page, listed here are few advantages of about us pages.
- Talk the story of your web site or enterprise
- About us web page helps you interact together with your web site viewers (the place you possibly can inform why you began it and the way it may help them)
- You need to use it to explain what sort of content material or merchandise you’re going to create and promote
- You can even clarify find out how to get in contact with you or your workforce (the place you’ll be able to share contact info, maps, social media profiles and so forth)
- Above all, about us helps you set a face to your enterprise (the place you’ll be able to function the founders together with the individuals in your group)
So there you go. For those who actually need to construct a worthwhile web site or on-line enterprise, you will need to create a compelling about us web page to successfully talk what your website or enterprise is all about.
three Of The Greatest About Us Pages Examples
Listed here are a few of the greatest about us web page examples you could check with if you wish to create an ideal about me web page in 2019.
1. CoSchedule About Us Web page
CoSchedule is among the greatest advertising venture administration platforms which presents all-in-one editorial calendar for planning, selling and executing your content material technique. It additionally has among the best about us pages on the internet proper now.
What makes it distinctive?
One of many main causes we like CoSchedule about us web page is that they properly mapped out their firm historical past which seems to be one thing like this.
As you possibly can see, they’re displaying a simple to digest and actually interesting mapping construction for example their firm ranging from the launch to their main milestones and so forth. It’s actually a easy but best solution to inform about your organization or web site the place you’ll be able to differentiate your self out of your rivals.
Should you’re going to make use of this type of illustration in your about us web page, you need to embrace the next.
- When did you launch your website or enterprise
- What’s your first main milestone (similar to reaching $100Okay in gross sales, 10Okay subscribers and the record goes on)
- What are the most important victories (corresponding to producing 1 million pageviews a month, getting featured on Forbes and so forth)
2. Backlinko About Web page
Should you’re into running a blog and search engine optimisation, you in all probability have heard about Backlinko or its founder Brian Dean. He’s recognized for creating actually in-depth content material round web optimization which principally modifications the dimension of search engine marketing business.
Skyscraper method is likely one of the greatest examples and his about us web page is among the greatest artistic about us pages which you could learn.
What makes Backlinko about us web page really distinctive?
One of many principal causes Backlinko about us web page is a lot interesting is that, Brian is aware of find out how to write for on-line viewers. He doesn’t beat across the bush – he talks the speak!
You possibly can see on his about web page, he consists of
- how the viewers can profit from his weblog
- Social proof (he namedrops massive corporations like Apple, IBM, Amazon and so forth)
- He additionally consists of his e mail optin type to gather emails from about web page
three. Evernote About Us Web page
Evernote is likely one of the extensively used apps which helps you arrange your duties, to-do lists and so forth and it’s utilized by hundreds of thousands of individuals worldwide.
Why Evernote about us web page is nice?
One of many causes to love Evernote about us web page is its design. The colour scheme, visuals, the font types and so on are utilized by retaining customers in thoughts. They’re a lot interesting and look actually elegant.
Their about us web page exhibits who they’re, how their app might help individuals together with a piece the place they present “press” info (the place Evernote has been featured). It’s easy, elegant and compelling.
Necessary word: For those who’ve gone by way of the above three talked about about us pages, you’ll discover one factor that they’re all principally brief (they don’t seem to be crammed with an excessive amount of of data) however they’re additionally visually interesting. You’ll be able to maintain these two issues in thoughts whereas creating your about us pages.
Sufficient stated about few of the about pages, let’s now dive into the small print of how one can write an ideal about me web page that really works.
Tips on how to Write An Irresistible About Us Web page [Template]
Listed here are few straightforward but only tricks to create an irresistible about me web page that converts like a appeal in 2019 and past.
Don’t use about web page as your headline
99% of the blogs and web sites do ONE mistake on their about pages: they use the identical “about us” as their headline.
How lame is it to make use of a mediocre headline on your most necessary web page in your website which is your about web page?
Should you’re already utilizing the headline comparable to About “your weblog identify”, you need to change it proper now. As an alternative of displaying it, you must use some compelling headlines in your about web page.
For instance, in case your area identify is “Health Freaks” which principally covers health associated ideas and methods, as an alternative of utilizing “About Health Freaks” as headline, you’ll be able to go for compelling headlines akin to;
- Your one cease vacation spot for health
- Health ideas for [your target audience]
- The ONLY Place The place [Your unique selling point]
Are you getting it?
For instance, you possibly can verify Bloggers Ardour about web page to see what sort of headline we used.
As you possibly can see, we used a magnetic headline which tells viewers what to anticipate from the weblog.
Introduce your self (however don’t be lame!)
You’ll be able to inform a narrative of your self. You’ll be able to analyse how your rivals are doing or take a look at web sites from different industries who’ve written compelling tales of their about pages.
Storytelling sells. It particularly works nice in case you’re sharing your journey, expertise together with the talents you’ve gotten. You possibly can speak about the whole lot out of your journey to household to errors to prior expertise.
It instantly connects with individuals who’re excited about your content material, web site or merchandise you create. Simply make sure that NOT to brag about your self an excessive amount of and embrace a profile photograph so others can see your face.
Embrace “what’s in it for them”
One of the widespread running a blog errors most individuals make whereas creating about pages is that they don’t speak about their viewers. That’s an enormous mistake. If you wish to construct a cash making weblog, ensure that to cowl “what’s in it for them” in your about web page.
The important thing right here is that this: “as an alternative of specializing in you or your web site, give attention to how you’ll assist your audience and clients”
Listed here are few ideas which will help you cowl.
Outline your audience:
The very first thing you should do is to outline your audience. Who’re you going to focus on? What sort of demographics have they got? What are their needs and wishes and their annual revenue?
By having information about such issues, you possibly can clearly outline your viewers who’re focused on what you’re creating in your weblog or web sites.
Learn: Prime 25 search engine optimisation Ideas And Tips That REALLY Work In 2019
Embrace the advantages of your weblog or web site:
There’s no level of making “bragging about us” pages. It is best to speak about how your viewers can profit out of your weblog or web site. Speak about all of the subjects you cowl in your weblog so they are going to be to seek out out what your weblog is about.
Ensure that to offer compelling the reason why your weblog is exclusive from different websites and why ought to your audience care about your content material or merchandise you promote. Are you providing something additional? Inform them the way you’re differentiating your weblog from a gazillion variety of different blogs on the market.
Embrace social proof
Social proof is the important thing to creating good about us pages which truly covert. If you wish to instantly seize the eye of your web site viewers, it’s essential to embrace your experience. Present them the REAL social proof.
In the preferred psychology ebook “Affect,” Robert Cialdini describes social proof as “the tendency to see an motion as extra applicable when others are doing it.”
Right here’s how social proof seems to be like in actual life.
As you’ll be able to see above, Jay Baer who’s an NYT bestselling writer is giving a testimonial a few guide. It undoubtedly impacts the general impressional and gross sales of that specific e-book which is showcasing his endorsement. That’s why social proof works.
You should use social proof within the following methods;
- By together with web site logos (the place you’ve been featured on-line): Embrace solely these websites that are recognized worldwide. For example, for those who’ve been talked about on Forbes, you’ll be able to embrace that as social proof because it’s one of the crucial well-liked websites.
- By displaying testimonials: Testimonials given by others (business specialists or thought leaders in your area of interest) or actual testimonials offered by your clients or weblog viewers may give you a huge effect on others.
- Professional social proof: You will get an endorsement from an professional or authority blogger in your area of interest. Ask them to make a brief video about you or your web site or just ask for a brief testimonial which you should use to immediately increase your web site’s authority.
- Subscribers or social media followers: In case your web site or weblog has hundreds or hundreds of thousands of followers on social media websites like Fb, Instagram and so forth you need to undoubtedly need to present these numbers in your about web page. The identical factor applies to your e-mail subscribers in addition to it really works amazingly properly!
- Scores: Should you’re operating a food-related enterprise or any type of eCommerce on-line retailer which is promoting stuff both on-line or offline, you can begin displaying scores provided that they’re actually good. In any other case, it may give a adverse impression.
Construct a connection together with your viewers
The perfect about us pages don’t create hype. They construct an emotional bonding with their viewers or the people who find themselves studying their about pages. That stated, you don’t should make individuals cry however attempt to forge a connection together with your viewers to allow them to relate to your web site or enterprise instantly.
Right here’s how Pat Flynn’s about web page seems like;
As you possibly can see above, Pat Flynn from Sensible Passive revenue (the place he earns $100Okay each single month in passive revenue) exhibits a photograph of his household together with spouse, youngsters and a cute pet.
There’s a cause why he’s doing that. He needs to attach together with his viewers emotionally and when he shares his household photograph from about web page, most people who find themselves studying his about web page immediately will get related. That’s the entire level.
It’s also possible to do the identical should you actually need to construct an authority website and have interaction together with your viewers personally.
Learn: Methods to Begin A Style Weblog And Make Cash From It In 2019
Showcase your greatest info
One of many higher makes use of of about pages is that, you possibly can embrace your greatest performing posts or the pages which generated probably the most visitors, social shares and feedback. By displaying your “greatest content material” out of your about web page, you’re serving to your viewers to study extra about your weblog or enterprise.
Name to actions
One other essential factor to recollect whereas creating about me web page is that, it’s essential to use CTAs (name to actions). Present your guests what to do subsequent after studying your about web page.
That means, you possibly can direct them to take some motion instantly after studying your about pages. Listed here are few name to actions you need to use inside your about pages.
- Use an e mail optin type to gather extra emails out of your about web page (be certain that to make use of a singular e mail optin type so you’ll be able to simply monitor how many individuals are literally changing into e mail subscribers out of your about us web page)
- Use your product hyperlinks (for those who’re promoting your personal merchandise corresponding to books or selling affiliate merchandise corresponding to instruments, software program or plugins, you possibly can merely put a hyperlink to them describing how they may help your viewers)
- Share your social media profiles (you possibly can share your social media profiles akin to Twitter, Fb, Instagram and so on so individuals can comply with and join with you)
- You can even share your greatest useful resource pages which your viewers can learn additional
FAQs About Creating A Good About Me Web page In 2019
Listed here are few of the essential questions round about us pages together with their examples which you will discover extraordinarily helpful.
1. What are a number of the most artistic about me pages?
Right here’s an inventory of internet sites which have a number of the most artistic about us pages.
You possibly can undergo the about pages of the above talked about websites to see your self how one can make your about web page creatively. The important thing right here is to take notes from the perfect about pages and construct one thing distinctive that matches your writing tone and audience.
2. What to incorporate in about us pages?
Listed here are few issues you need to embrace in your about web page.
- About you (or what you are promoting) the place you’ll be able to share your story, journey, failures, successes and so forth
- Social proof (it really works like a allure, present logos of the place you’ve been featured, testimonials, your social media followers, subscribers rely and so forth)
- Embrace the advantages of your weblog or website (you have to give compelling causes and present your audience “what’s in it actually for them”)
- Your image alongside together with your full identify (handle of your organization together with Google Enterprise Web page and such info)
Learn: Prime 21 Digital Advertising Instruments Everybody Ought to Be Utilizing In 2019
three. What sort of writing tone ought to I exploit to create about us web page?
This is likely one of the greatest questions. There are principally two kinds of tones that are utilized in majority of the about us web page which embrace;
- Skilled writing tone
- Private writing tone
Skilled writing tone is the place you’ll be writing your about web page us a third individual. For instance, Anil Agarwal is the founding father of Bloggers Ardour.
Private writing tone is the place you’ll immediately talk together with your viewers. For instance, Hello, My identify is Anil Agarwal and I’m the founding father of Bloggers Ardour.
Are you getting the distinction? Skilled tone is nice for those who’re operating a company website. However a lot of the occasions, the about us pages which use the private tone get highest conversions since you’re creating a private connection together with your viewers through the use of the phrases like “YOU”.
four. Do you have to optimize your about web page for search engine optimization?
Undoubtedly sure. Listed here are two issues it is best to do to raised optimize your about pages for web optimization.
- Discover out related key phrases you need to rank for (so you need to use these key phrases in your about me web page title, meta description, sprinkle inside your copy and so forth)
- Construct backlinks to your about web page (backlinks play a key position in getting extra natural visibility from search and you need to use hyperlink constructing methods like visitor posting to construct backlinks to your about us web page)
Ultimate ideas on writing an efficient about me web page
Should you’re somebody who’s trying to improve your model publicity, web site conversion charges and general authoritativeness of your website, you have to create an about us web page that converts.
Spend high quality time in creating your about web page as an alternative of treating it like simply another random web page in your website. Take a look at different websites about pages to get concepts and implement the ideas talked about above to create an efficient about web page on your weblog.
Do you’ve any extra questions? Share your ideas within the feedback under.