Bloggers Interview Series News

Interview With Pradeep Chopra, CEO And Co-Founder of Digital Vidya

interview with pradeep chopra

Welcome to another round of Bloggers Ardour interview collection the place we’re going to talk with few blogging and digital advertising specialists to explore new developments and methods to create a money making weblog from scratch.

This time, we’re lucky to conduct an skilled interview with Pradeep Chopra who is the CEO and co-founder of Digital Vidya, which is Asia’s leading digital advertising training company.

So let’s dive into the interview with Pradeep Chopra from Digital Vidya to seek out out what he has to offer about constructing successful online businesses and websites from scratch.

Interview With Pradeep Chopra from Digital Vidya

1. Hi Pradeep, welcome to Bloggers Ardour. Can you please introduce yourself to our audience?

I am Pradeep Chopra, the CEO of Digital Vidya, a company that I co-founded together with Kapil Nakra, a university pal again in 2009.

To offer you an insight about me, I passed out from IIT-Delhi and joined TCS for a quick period. In just a yr, I obtained a grand supply from an American firm and I used to be all set to move. It was at that time once I was ready for my visa formalities to complete that I made a decision to take the path of entrepreneurship.

However on this journey of entrepreneurship, I obtained to know the facility of Digital Advertising by chance. And to be trustworthy, it was instantaneous love. So, I all the time wish to say that I am a Digital Marketer by Passion.

Aside from doing my common work as a CEO, and a Marketer, I like to share my learnings. That’s one thing that drives me. I have been a speaker of conferences similar to ES US, adtech, World Blogger & Social Media Summit Malaysia, NASSCOM India Management Forum, HubSpot, and so forth. Just to share, I also love contributing for the Wall Road Journal, Entrepreneur, Financial Occasions, and so forth as nicely.

2. Are you able to please speak concerning the journey of Digital Vidya?

Properly, the journey thus far has been very exciting. We got here to study concerning the value of Digital Advertising by accident once we have been making an attempt to push our first product in a business venture that we started in round 2000. After making an attempt all the things we might, we couldn’t get even a single sale.

However ultimately there was a purchase, and that was created from the USA. It was at a a lot greater worth than we have been making an attempt to sell it for. It occurred resulting from some random search engine optimization that we had achieved on the web site. Back in the day, the search engine optimisation competitors was not so intense and we thought that we found our approach to promoting. And that’s how we went about studying the art of Digital Advertising.

In 2009, we determined to show our learnings formally and commenced to conduct coaching packages on Digital Advertising, particularly in the realm of Social Media Advertising. This was acquired very properly. However in 2013, we determined to offer full-stack Digital Advertising coaching using the web platform. This led to the start of our CDMM program which has educated more than 30,0000 Marketers from 55+ Nations till now.

In the mean time aside from our flagship Digital Advertising training program, CDMM, we provide courses in Knowledge Science and Analytics as properly.

Read: Interview With Alex Nerney from Create And Go On Incomes Full-Time Revenue From Running a blog

3. What are the stats of Digital Vidya?

I’m proud to say that Digital Vidya has educated over 35,000 professionals in its 9 years of being. Our weblog will get more than 250,000 guests a month. This depicts the trust of people in our platform.

On a aspect word, our weblog hosts a plethora of learn how to’s and in-depth guides about all platforms of Digital Advertising and Knowledge Science & Analytics.

four. What’s the way forward for digital advertising? Do you anticipate any new tendencies in the digital advertising world?

Predictions don’t really give value whenever you speak about Digital Advertising. That’s primarily as a result of it’s so abrupt and risky you could’t predict for a long time.

The easiest way to know the longer term is to comply with the tendencies and maintain monitoring the markets and customer conduct.

The extra you’ll be able to personalize your efforts, the higher you’ll promote your service. Digital Marketers have not been genuine and have been causing interruptions. This development will cease. So, personalization is the factor that is going to take you additional.

Being genuine and relevant will repay. Equally being generous and helpful will give fantastic results. Relationship building might be a more regular follow.

Whatever the Digital Advertising Channel you employ, these techniques will be the solution to go.

Key takeaway: The easiest way to get ahead in digital advertising is to comply with the newest developments, find out what’s working greatest and implement them immediately in your web sites or on-line businesses to develop. The important thing here is to study as a lot as you’ll be able to especially from prime blogs (take digital advertising courses if attainable), get help from mentors and that’s how you can keep away from making few largest running a blog errors.

5. What are a few of the major challenges all digital marketers face?

Many Digital Entrepreneurs don’t lay sufficient emphasis on Planning & Strategising. Although I’m not ruling out that many Digi-Marketers do make some robust in-depth plans, what most of them lack is that they don’t give enough time for their actions to actually drive results.

So, the business needs to delay its testing period particularly in terms of natural channels. But it is very important mention that because the digital business is rising at a speedy tempo, we are observing a cut-throat competitors. This builds continuous strain on Digi-Marketers to deliver outcomes from a really cluttered world.

Assembly business objectives and testing new methods may conflict. This implies to unravel the dilemma of how and where to take a position time and efforts remains a grey field for On-line Entrepreneurs.

Key takeaway: Planning is every little thing. It doesn’t matter what business you’re in, you have to have long term objectives and correct planning to realize your advertising objectives. Make certain to figure out what’s working properly on your rivals so you possibly can implement a few of the greatest methods to outrank them in numerous channels like search, social media, paid advertising and so forth.

6. Do you assume digital advertising including running a blog, web optimization and so on could be discovered and mastered by anybody? What are the issues one should think about earlier than jumping into digital advertising or running a blog?

Studying Digital Advertising is for anybody with good analytics & language expertise. This can be a dynamic area but anybody can enter it. That’s because it is a very logical science. I have seen individuals as younger as faculty pass-outs master Digital Advertising and better yet, I’ve seen people who find themselves above 40 which have learnt Digital Advertising fairly nicely. All that it’s worthwhile to succeed at Digital Advertising is ardour, and luxury with know-how.

Key takeaway: Yes, in fact digital advertising together with running a blog and search engine optimisation is anyone who has great logical and communication expertise. In any case, something could be discovered in case you’ve the eagerness and consistency in learning new expertise. Age is only a quantity as there are a ton of individuals making it massive within the digital advertising world after the age of 40. Simply get began, study and implement what’s working!

Learn: Interview With Donna Merrill On Building An Superb Website In 2019

7. When you needed to start once more, how would you start Digital Vidya for quicker success?

It’s a troublesome question to reply. The experience and the expertise that I’ve now’s incomparable to my experience with Digital Advertising & Entrepreneurship 10 years in the past.

Theoretically speaking, if I used to be to create a technique for a startup and on this case Digital Vidya, I might pay extra consideration to all features of search engine marketing. When it comes to sustaining a verbal and a visible model, content in all its shapes can be given extra attention. Just as they say, ‘Content is King’, I might invest much more assets on it.

Key takeaway: What Pradeep Chopra stated concerning the significance search engine optimisation is completely true. If there’s one thing that may convey large success to your enterprise, it will be principally search engine marketing as the visitors who come from search engines like google convert really excessive. So in case you’re starting an internet enterprise or an internet site and in search of quicker success, try to study the web optimization basics as much as you’ll be able to and implement the important thing search engine marketing strategies to enhance your search rankings.

If attainable, attempt to make investments money on search engine marketing on issues like gaining access to the appropriate web optimization tools or buy programs or take search engine optimisation related courses on platforms like Coursera, Udemy and so on as the money spent on search engine marketing is all the time priceless.

Learn: Prime 10 search engine optimization Myths to Avoid to Get Higher Search Rankings

eight. What are your prime 3 ideas for individuals who need to construct a cash making blog in 2019 and beyond?

My prime three ideas are:

  1. Know the Digital Advertising subject nicely, even if you should take a course to build up a talent. And admittedly, taking over a course is one thing that I might advocate. That’s because numerous free recommendation out there’s just fluff and theoretical.
  2. Be persistent in your efforts, it might be that you simply don’t get speedy success, but that’s how the business is. You’ll be able to’t get away with a lock-in period in your investments.
  3. Provide worth to your readers, such that they love studying your work, watching your videos or having interactions with you. Be people-centric and other people will love you.

Key takeaway: The quickest solution to on-line success is to study. Study extra about digital advertising, search engine optimization and running a blog so that you’ll know what it takes to construct an internet business that really makes cash. Take courses, spend money on the suitable instruments, read as many books as attainable. Above all, make sure that to be consistent, in any case, consistency is the key to success and you may by no means construct a worthwhile enterprise in a single day!

9. What are your future objectives with Digital Vidya? Where do you see Digital Vidya after 5 years?

Five years is a long time and with the Digital Landcaspace, you possibly can’t predict such lengthy terms. Usually, we need to provide extra courses which might be of benefit and worth. We’ll function into leading edge courses which might be in high demand as we see a dearth in high quality courses round us.

Key takeaway: Digital Vidya is inclined more in the direction of creating useful programs round digital advertising. Should you’re someone who’s trying to study find out how to jumpstart your digital advertising strategies, you must undoubtedly have a look at their courses as most of them are created by specialists.

10. What is your recommendation on enhancing the search rankings of an internet site? How do you maintain the web optimization a part of Digital Vidya?

Get the fundamentals of search engine optimization right, and write for actual individuals. Never write for bots and search engines like google! Google’s tips have to be taken significantly and they’ll reward you ultimately. Aside from generating quality content, it’s essential to invest 50% of your time in building a robust backlink profile.

Key takeaway: It doesn’t matter how many search engine optimization techniques you employ, in case you’re not pleasing individuals together with your content, it gained’t rank. It’s as simple as that. All the time give precedence to your audience, discover out what they need and serve them with better content and merchandise. That’s how you get greater advantages from search engines like google like Google.

In addition to, great content material, you also needs to give attention to constructing high quality hyperlinks. Attempt guest posting, get interviewed, use testimonials and different methods to build highly related and high quality links to your website as it not solely improves your backlink profile but in addition your website’s search rankings.

Learn: Interview With Fabrizio Van Marciano from Magnet4Blogging

Ultimate thoughts on the interview with Pradeep Chopra

In case you’re a beginner or someone who is to study extra about successful digital advertising techniques, it is best to take a look at numerous courses provided by Digital Vidya. Their courses are straightforward to eat, created by professionals and price each single penny you pay for.

Hope you’ve enjoyed studying the interview with Pradeep Chopra from Digital Vidya. Just in case for those who’ve any questions, you need to use the remark section to publish your queries. For those who like this interview collection, please share it with others.

Anil Agarwal

Anil Agarwal

Anil Agarwal who owns, is a full-time blogger and web optimization skilled who has been helping individuals build profitable websites for over a decade. Bloggers Ardour has been featured on premium on-line sites like, Huffingtonpost, SEMrush, Problogger, Loopy Egg, The Subsequent Net and so forth.